Project Details:

Timeline: Summer 2022

Medium: Photoshop + Illustrator


This collection of labels was a commision done for Dylan Rumrell for his start-up Rum company; East Florida Rum Co.
I was tasked with designing a standard use logo, company postcard  and bottle labels. The first image on the left is the primary bottle label with a mock-up image placed within it. The main selling point for this company is their Orange Blossom flavor, so the label features orange blossom branch details as well as an appropiate color  scheme.


The second two flavors (also pictured left) are a classic white rum and a spiced flavor. Both flavors have their own color schemes and relevant details. 


Lastly, I was asked to create a poscard that could be used for advertising or as a leave-behind (bottom image). I used the main company logo and placed it onto a vintage stye Floridian postcard, one you would commonly see advertising a city in Florida.


The client was happy with the full package!